For project 1, the assignment was to create an 18x24 poster and a 6x8 postcard of a piece of furniture that I had designed. The following elements were to be implemented: original artwork, banner text of pseudo-company, text of 2 design elements in focus, use of a text style, and a created background. For research I studied publicity of the following 5 inspiring companies: Apple, BBDW, Clodagh, John Houshmand, and Hudson. Surprisingly, the one company that stood out in a bad way was Apple, due to its over-filled, cluttered pages. What I predominantly gathered from the others was a clean, purposely sparse aesthetic. The goal of these companies seemed to be not to distract the viewer whatsoever from each of their respective images. My goal was the same. I wanted to focus the viewers' attention on the furniture and the inherent beauty of the wood. I had 2 pieces in mind: a Bubinga bench and a Poplar coffee table. Ultimately, I designed 2 separate sets of propaganda pieces. I used a total of 4 digital images (a full-length shot of each plus a close-up shot, used to show the detail of the woodgrain. I used a medium gray "Optima" font with a subtle black drop shadow for the title banner text of both pieces. The remaining text of the Bubinga bench pieces was gray, while it was black for the Poplar coffee table. For the background I used a stark white, and eliminated all shadows from the digital images, leaving only the pieces' pure forms and the woodgrains and their hi-gloss finishes for the viewer to see. The design elements that I hi-lighted for the coffee table were line and contrast, and were texture and shape for the bench. I labeled each piece with a simplistic name and dimensions. Lastly, I created a signature using "hand written - Dakota" font. On the bench I placed a white signature on a background layer of a medium gray rectangle. On the coffee table piece, I placed a light brown signature on top of a layer created from a swatch of wood taken from the table's leg.
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