Clare Beumer - Project 1 Poster

The main inspiration for the graphic elements in my poster came from the lamp. I derived the form from looking at different ways line can be used to shape three-dimensional space. Because of the prominence of line and the variation that the line created in my piece, variation and line were essential to describe the lamp within the context of the elements and principles of design.
I feel that the shape is both fun and sophisticated and thus appeals to a broad market. When designing my poster, I decided to use a more sophisticated look because I would like to think that my lamp could be sold at high end stores such as Neiman Marcus. This product appeals to the customer who wants something different, but also something that is timeless.
After I color corrected the photo that (in my opinion) best showed the fine qualities of my lamp, I then created a path around it with the pen tool and separated it from its original background. I then traced the outline of the lamp with the pen tool to create the graphic element in the background of the poster.
I didn't want to colors of the poster to compete with the simple elegance of the piece, so I used the eyedropper to take colors from the lamp itself in order to create the color scheme for the project. Similarly, I wanted the text to be unified with the look of the lamp and the poster - so I chose something thin and curvy that complimented the form of the lamp and oriented it vertically to echo the vertical nature of the product.
Designing anything is a process for me. Sometimes it is hard to map out exactly where all of my ideas are coming from. But once I have a pretty solid idea of what I want, I find it to be very rewarding to pursue that idea and approach it with the hope of creating continuity throughout the piece -- be it a poster or a product.