Wednesday, August 25, 2010

Clare Beumer - Project 3 InDesign



The graphic element throughout the portfolio represents many of the qualities that I try to instill in my design work. The hexagon shape harkens back to the hex tile widely used in 1920s architecture -- it is timeless and durable. The pinwheel type shape within the hexagons suggests motion as well as giving the graphic a more contemporary feel. Additionally, each citron colored hexagon is surrounded by gray to form a flower motif of sorts, which represents femininity.
I wanted to keep the page layouts simple and uncluttered. The focus on each page is the "money shot" of the piece. The viewer then is enticed to look at the detail or context shot to the interior of the page which eventually leads them to read the brief description about the piece. This allows for easy viewing and maximum information with minimal clutter.

Christian Dunbar - Project 3 - InDesign





For project 3, I designed a portfolio consisting of a front and back cover, 2 furniture pieces, 2 interior spaces, a light, and a biography page. I titled the 8-page piece "Natureworks: Opulence through Natural Elements." I designed each page to be 8.5" x 11" (horizontal), using a 3 x 3 grid. In keeping with the "clean" theme of Projects 1 and 2, I used a white background with gray and black text, placed either directly on the background, or on top of a gray band. I set up 3 paragraph style groups: NATUREWORKS styles, FURNITURE, AND MATERIALS. NATUREWORKS consisted of 4 styles: Title - Title page, Signature - Title page, Title - Bio, and Contact. FURNITURE consisted of 4 styles: Title - Piece, Materials, Dimensions, and Price. INTERIORS consisted of Title - Interior, Interior Highlights, and Materials. Fonts used were Optima for titles and Myriad Pro for body, in regular, italic, bold, and condensed.

The front cover (Page 1) consists of 6 images of natural materials, placed in a 2 x 3 grid, shifted to the center of the page. The top and bottom margins equal the remaining 1/3, divided in half. The title was placed in the top 1/6, and was aligned on the sides with the images, and a signature was centered in the bottom 1/6.

Pages 2 and 3 contain furniture. The left page shows a detail view of a Bubinga bench, and the right shows a detail view of a Poplar coffee table. The primary images have been placed and cropped so as to fill the outer 2/3's of their respective pages. Next, in the remaining 1/3 sections of each page, a gray vertical band was created, which spanned full-bleed from top to bottom, with a thin white margin on its sides, which reflects the layout of the Context board of Project 2. The bottom third of the gray band contains a complete product image, while the top 2/3's contain product specs and price.

Pages 4 and 5 contain interiors. The left page contains three images of the Felser residence, and the right page contains five images of GLOW nightclub. The primary images have been placed in the upper 2/3's of their respective pages. The left-page image is full-bleed from left to right, and the right-page image fills the upper, right 4/9's of the grid. On the left page, I have created a gray band with thin upper and lower white margins. Two secondary images fill the left 2/3's, while text fills the right 1/3. On the right page, I have created a continuous band that spans from the top left 1/9th of the page, to the bottom right 1/9th. In this case, four secondary images fill the upper and right arm of the band, while text fills the corner section. In terms of the overall spread, the primary images above are aligned, the secondary images below are aligned, and the two text boxes are reflective of one another.

Pages 6 and 7 contain a lamp and a biography page. The left page shows a pendant lamp. The left column contains a full-length image, the center column contains text, and the right column contains detail photos. The columns are all equal 1/3's. The center column consists of a white background, and the right column consists of a gray band behind the images. The right page contains biographical information. The left column is divided into a work section, a publications section, an educational section, and published images section. The remainder of the page consists of a published biographical article, cropped and full-bleed so as to fill exactly the center and right column. This spread, like the previous spread, uses a gray band to run up the central portion between the two pages.

The back cover (Page 8) is deliberately clean and uncluttered. A logo has been designed and placed to fill the center 1/9th of the page. Along the bottom edge, text containing contact informative has been placed in one clean line.

Christian Dunbar - Project 2 - Illustrator





For project 2 (Illustrator), I designed presentation pages for my "Teardrop Lamp." It is a 7' pendant light that I built earlier this year.

I designed the concept board using a 3 column layout, with a 1.5" margin on top and bottom. In the left third, I placed a full-length shot of the light. The center was comprised of a vertical rectangle, filled with gray. Here, I listed the lamp title, dimension and materials, and inspiration in the top third. The middle of the center column was left empty, and the bottom section was filled with 5 product detail images. These were also laid out in a set of 3 columns, and were full bleed to the edges of the rectangle. I used 32 pt Optima for the title, 24 pt Optima bold for the dimensions, 18 pt Optima bold for the headers, and 18 pt Optima for the listed materials and inspiration. In the right column, I placed an image of a water drop. I created this image by converting a color image from color to black and white, and then lowering its opacity. Then, I stretched the drop vertically, so as to match the shape of the lamp on the opposite side of the board. Lastly, with the rectangle tool, opacity tool, and color tool, I created a light sepia background. Sepia was chosen instead of gray so as to balance the board color-wise, and to further relate the inspiration image to the warm-toned lamp in the opposite column. Lastly, using the Handwriting-Dakota font, I added my signature in the bottom right hand corner.


I designed the context board, using photos of the lamp in the 24e store window. These were taken when it was merchandised with a Saarinen tulip chair and end table, and an original piece of artwork on the wall behind. The vignette was completed with 3 tall slender white vases placed on top of the table, used to mimick the shape of the lamp. The whites in the frame all lead the eye to the lamp. Graphically, I used a blend of a 2-column and a 3-column layout. The main photo was place on the left half of the board, and was full-bleed (like the detail photos had been on the concept board). The right half of the board was comprised of a gray rectangle flanked by 1.5" white margins on its right and left sides, which reflect the top and bottom margins of the concept board. The gray rectangle comprises approximately 1/3 of the overall area of the board. In the top 2/3 of the column, I inserted 3 paragraphs of text explaining the concept of the piece. For the header, I used Optima 36 pt, and for the body Optima 24 pt. I followed the text with a signature using Handwriting-Dakota in 30 pt. I used the outer-glow effect, in a shade of yellow, to relate to the light given off by the lamp. In the bottom 1/3 of the column, I placed three three photos of the store window. The photos were all from the same angle, but cropped and arranged in succession, to lead the eye to the main image on the left. The images were full bleed on the side edges of the rectangle, and were 1.5" inches from the bottom edge of the board, continuing the margins already established in other areas.

Emily Carpenter Final project- Indesign



I used a lot of the same design language and colors from the last assignment. I wanted my portfolio to have a kind of fun, young look to it, which i think correlates to my design asthetic.

I made the front and back covers very bright and graphic to start and end on a memorable note. On the pages such as the wing chairs and savannah gardens I gave them the same styling and everything is idetical on both boards to let the viewer know they go together. On the Savannah gardens pages i put the graphic element to the outside of the page almost as a boarder to make it one large page. On the bourbon bench, hook-up bench and peel lamp pages the styling is different to keep the viewer intrigued and to make it a little different. On the two pages with my artwork i wanted to keep it very minimal to just concentrate on the artwork.

Overall i thin the whole project is cohesive and a great representation of my personality and style. I think my furniture designs and artwork all have a very playful quailty to them which is eveident in the design of the portfolio booklet.

Emily Carpenter Project 2- Illustrator

This board is probably my most sucessful one to date. it uses bright colors but still has a clean look that isnt too busy. I chose to simple i shape and mirrored it in the second board to create a boarder and keep you eye moving in the pieces. Both pieces can stand alone but they definatly go together also.

Emily Carpenter Project 1- Photoshop


For this design I wanted to make a poster that was very playful to mimic the design of the lamp. I liked the idea of having the rope be animated and bright. The use of bright colors is used to also play to the playful nature of the project.

Sunday, August 22, 2010

Clare Beumer - Project 2 Illustrator



The main thought behind this board is the balance of chaos and order. The sketch process transitioning into the building and finishing stages is hectic, messy, and of course chaotic. The laser etch detail in the apron of the table is also a main focus -- this is seen in the background and boarder details which are actually taken directly from the laser etch file.