Gabrielle Van Dyne Project One Poster, Branding, Photoshop

For this project I chose to take inspiration from very natural settings from photos I had taken. My brand is all about brining the organinc natural things indoors. So I chose images and photos of very natural looking things. The brand that I based by graphic style around is Skylands furniture. http://skylandisfurniture.com/

My final design for the poster encorporated the principle of design emphasis. I chose emphasis because i wanted the feathers that sit in the table to stand out.

Because I had such a problem with texts, i decided to make my own. The signature Dyne is a path that i created from a scanned in sketch using illustator. The feather proved to have its purpose after all. I used it in creating the final design of the banner text for the poster.

This was a poster of the branding exercise, and company identity. I printed it out to hang beside my poster for the critique which proved to be a helpful reference. The mission statement of Dyne is to To provide user with unique, interactive, and natural designs (consisting of art, sculpture, and fully functional furniture) that have classic persona making them timeless. To stay true to the company's core I wanted to make everything as natural and classic as possible.

During the critique I handed out these postcards. I was very happy with how they turned out because they are so simple. I didn't do much to the image but color correct them and insert the logo in the bottom corner.

I started making this feather at the begining of the project because I knew I wanted to do something with it. I wasn't sure if I wanted to even have it in this project, but I adore peacock feathers so I knew I would use it sometime. I had thought of having it lazer cut or engraved into the poster or mounting board, but couldn't work out exactly what to do with it.

At the working critique I got feedback on this poster. I was very unhappy with the font, and unsure about the composition as a whole. Although the photo works well with the rule of thirds, and was interesting enough, I couldn't figure out the colors. The font was not organic enough to fit the brand. I decided to keep the same theme, but work with some of the other pictures to better encorporate text.